Licious Offices – Bengaluru
Space Matrix partnered with Licious to design a functional and engaging workplace that reflects the brand’s identity through meat-themed elements, creating a sense of community and pride among employees.
Licious’s “MEATY” Workplace
Licious, India’s leading fresh meat brand, sought to reflect its identity in their new workplace design. Space Matrix partnered with Licious to create a space that was not only functional but also embodied the brand’s essence and values.Concept and Design Relevance
The design approach focused on two key objectives:
Brand Identity: Establishing a unique brand identity through design elements and a thematic concept.Employee Engagement
Fostering a sense of pride and belonging among employees by connecting them to the brand’s journey. The resulting design transformed the workplace into a physical representation of Licious’s success, showcasing its identity and values right from the entrance.Meat-Themed Ambiance with a Touch of Glamour
Reflective metallic surfaces and a red and salmon colour palette evoke the world of meat while maintaining a sophisticated feel. Subtle design elements like chopping board partitions and ceiling elements inspired by meat slices reinforce the theme.Welcoming Entrance
A bold statement with a logo wall, chopping board partitions, and a table resembling a wooden log sets the tone for the experience.Central Gastro Studio
The heart of the space, resembling a European Fish Market, serves as a social hub and content creation platform. Copper chimney, wooden rafters, spice wall, and stackable wooden pouffes create a vibrant and inviting atmosphere.Working Area
Divided into two sections with the Gastro Studio at the centre, fostering a sense of community. Individual workspaces with natural light maximize focus, while team tables and high tables cater to different work styles.Thematic Meeting Rooms
Creatively named after meat and meat-related dishes, each room features unique wall graphics and design elements reflecting its theme.In Conclusion
Space Matrix’s design for Licious’s “MEATY” Workplace successfully achieved the client’s vision by creating a functional, engaging, and brand-reflective space. The design elements and thematic approach not only embody Licious’s identity but also foster a sense of community and belonging among its employees.
Design: Space Matrix
Photography: courtesy of Space Matrix
